Welcome to Finance, registered under company number 02.995.271/0001-50. We are committed to protecting the integrity and security of our users' and customers' personal data. This Privacy Policy applies to all digital interactions conducted on our “Easy Finance” website, related services, mobile applications, and other digital platforms under our control.
By accessing and using our platform, you acknowledge and accept the practices described in this policy. We take your personal data protection very seriously and are committed to handling your information responsibly, transparently, and securely.
Definitions
- Personal Data: Information that identifies or can identify an individual.
- Sensitive Personal Data: Information that reveals personal characteristics such as race, religious beliefs, political opinions, genetic data, or biometric data.
- Processing of Personal Data: Any operation performed on personal data, such as collection, recording, storage, use, sharing, or deletion.
- Data Protection Laws: All laws regulating personal data processing, including the GDPR (General Data Protection Regulation) and CCPA (California Consumer Privacy Act).
Data Collection and Purpose
We collect and process the following types of personal data:
- Information You Provide: Includes, but is not limited to, your name, email address, residential address, payment information, and any other details you provide when creating an account, making a purchase, or interacting with customer service.
- Automatically Collected Information: When you visit our website, we automatically collect data about your device and interactions. This may include your IP address, browser type, device information, time zone, pages visited, products viewed, search keywords, and how you interact with the website.
Legal Basis for Data Processing
Under the GDPR, we process your personal data based on the following legal grounds:
- Consent: When you explicitly agree to us processing your personal data for a specific purpose.
- Contract Necessity: When processing is necessary to fulfill a contract you are part of (e.g., completing a purchase transaction).
- Legal Obligation: When processing is required to comply with legal regulations.
- Legitimate Interests: When we process your data for legitimate business purposes, provided it does not override your rights (e.g., optimizing our services).
Use of Cookies and Tracking Technologies
“Easy Finance” uses cookies (small text files stored on your device) and other tracking technologies to enhance the user experience, analyze website usage, and optimize marketing strategies.
Types of Cookies Used
- Necessary Cookies: Essential for the website to function properly, such as shopping cart and payment processing features.
- Performance and Analytics Cookies: Collect information about website visits, such as the most visited pages and error messages, to improve user experience.
- Functional Cookies: Allow the website to remember your preferences (e.g., username, language, or region) to provide personalized services.
- Advertising and Social Media Cookies: Used to deliver more relevant ads, limit the number of times an ad is shown, and measure ad effectiveness.
Google AdSense and Advertising
We use Google AdSense to display ads, which utilizes the DoubleClick Cookie to deliver more relevant advertisements and limit repetitive displays. For more information about Google AdSense, please refer to the Google AdSense Official Privacy Policy.
Users can manage their personalized ad preferences through Google Ad Settings or opt out via YourAdChoices. For more details, please check the Google Ads Privacy Policy.
Purpose of Data Processing
We collect data for the following purposes:
- To provide, operate, and optimize our services and products;
- To process your transactions and send related notifications;
- To personalize your user experience and recommend relevant content or products;
- To send you important updates, offers, and promotions according to your communication preferences;
- To conduct internal analysis and improve our services;
- To comply with applicable laws and regulatory requirements.
Children's Privacy
Our website is not intended for children under 13 years old, and we do not knowingly collect personal data from minors. If we discover that we have collected information from a child, we will delete it immediately.
International Data Transfers (GDPR)
If we transfer your personal data outside the European Economic Area (EEA), we ensure compliance with GDPR requirements. This may include using standard contractual clauses or ensuring that the receiving country has adequate data protection laws.
Managing Cookies
You can manage and delete cookies in your browser settings. However, disabling cookies may affect the availability of certain website features. For more information, visit aboutcookies.org.
Privacy Policy Updates
Our Privacy Policy may be updated periodically, with the latest version always published on our website, along with the last revision date. We recommend that you review this page regularly to stay informed about how we protect your data.
Contact Information
If you have any questions about our Privacy Policy or data processing practices, please contact us at [email protected] or visit our Contact Page. We are committed to protecting the privacy of our users and customers.